Bass Pro Shops Outdoor World Working Plan By John Egidio Smothergill 1-18-2016
Marketing Plan Table of Contents
Executive Summary 3
Market Analysis 4
Market Background 4
Industry Product Class 4
Macro Environment 5
Opportunity Assessment 6
Marketing Objectives 7
Sales Volume 7
Market Share 7
Marketing Strategies 7
Product Strategy 7
Place Strategy 8
Promotion Strategy 8
Price Strategy 8
Action Programs and Budgets 9
Launch Plan 9
Control Procedures 12
Section I – Marketing Plan
Bass Pro Shops Outdoor World is a careerist’s
paradise. A carefree atmosphere for all of its workers, it has the best services available in its Uncle Bucks Restaurant and
Lounge, Fish Bowl Bowling Alley and now being finished and allowing customers to try it its Bass Pro Shops Outdoor World.
With the many comfortable amenities of these facilities, the good people of Bass Pro Shops Outdoor World serve guests from
everywhere in the world. The new building was built with the locals in mind. They can all share their memory of the construction
of the building with their friends and relatives from near and afar at the Taxidermy and Waxed Trophies. The Indoor Waterfall
and Aquarium and convenience store is on its way to budget .With the owner’s experience of 10 years, and the new managers’
important input and experience of 40 years, the transition to a larger business in the growing Tacoma, Washington community
has been smooth. This has also helped in buying the necessary materials for the Taxidermy and Waxed Trophies. The new owners
will contribute the entrance at the Bass Pro Shops Outdoor World. The nearby highway has been improved by the state. Every
meeting has been exciting and informative for the guests of the Bass Pro Shops Outdoor World. The vacations presentations
became a fad in the area drawing large crowds to capacity of the facilities that were available. There were also many other
weddings and various other get together(s) like vacations. Bass Pro Shops Outdoor World now has a capacity of 2500. The
new room has created a Fireplaced more relaxed place for the fun trips in the winter and cooler more comfortable place in
the summer and is now being booked to capacity in all of the seasons of the year.
The Bass Pro Shops Outdoor World
mission is to make available high quality facilities to the public and private, to provide their parties with catered places
to meet at with products and services at their location. Bass Pro Shops Outdoor World wants to do this with great care given
to its belief that the community needs a safe and courteous place for its fun trips. Bass Pro Shops Outdoor World supports
the society that it lives in with a highly sought reminder of parties for their guests, making them feel welcome.
Four goals are being pursued.
Within two years, The Bass Pro Shops Outdoor
World hopes to be the best location as needed for parties in the region. Within five years, Bass Pro Shops Outdoor World wants to be the best
choice for large fun trips in the state. Within ten years, Bass Pro Shops Outdoor World will construct for other guests.
The Bass Pro Shops Outdoor
World is located centrally in a sparsely populated area of the state. The central location is convenient for conferences located
in the state, and many public and private organizations in the state hold conventions or other group fun trips. The use of
the other amenities available for smaller group fun trips within large fun trips is necessary and available at Bass Pro Shops
Outdoor World. Proprietorship of the Bass Pro Shops Outdoor World has accounted for the shortfall and seeks the opportunity
to expand its facility to meet the current overwhelming demand for Sporting Goods shopping facilities.
Bass Pro Shops Outdoor World started its business
in the area on October 22, 2014. Its business activity has sufficiently reduced the disappointments faced by meeting dwellers
in other local conference facilities, making it a necessity to the organization of large fun trips in the area. The management
has taken over when debts are minimal making Bass Pro Shops Outdoor World a good investment for the new owner.
Uncle Bucks Restaurant and Lounge and Fish
Bowl started sales in October of 2014. When the old bowling alley is renovated the Bass Pro Shops Outdoor World Log Building
will be fully operational.
1 and 2 of 4 phases are complete. Phase 3, which is to complete the Bass Pro Shops Outdoor World Log Building, needs to be
in place, built, so that the completion of the business needs is capable of being met.
Bass Pro Shops Outdoor World’s business
structure is a sole proprietorship. The new owner managed each of three motels with success in the past. He moved to the area
after working for the Federal Government for 25 years and owning rental properties previously in outer Tacoma, Washington. Planned Development The best possible planned development for Bass
Pro Shops Outdoor World is the Bass Pro Shops Outdoor World Log Building. The competition for this development at Bass Pro
Shops Outdoor World does not specifically match the kind of service that this facility can provide. There are many beautiful
attractions in the area for tourists. The Bass Pro Shops Outdoor World is a good site for a Bass Pro Shops Outdoor World Log
people responsible for the initialization of the project conclude that this is a worthwhile venture. The other places that
Bass Pro Shops Outdoor World has are doing well. Customers ask if the Bass Pro Shops Outdoor World Log Building will be done
in the near future, probably to gain a chance at using it. Bass Pro Shops Outdoor World needs the financing to make their
idea possible. The aspects of the new Bass Pro Shops Outdoor World Log Building and other details of the Bass Pro Shops Outdoor
World’s future plans seem pleasantly lucrative. Capital Requirements
In order to complete the construction necessary
for Phase 3 of the Bass Pro Shops Outdoor World if no large difficulties are encountered, Bass Pro Shops Outdoor World needs
$25,160,000. The delivery actions of these monies are worked out in an Appendix and below. Design and complete interior renovations of
the kitchen to adequately serve 850 patrons. Design and complete interior renovations of a bowling alley to serve as a large
Bass Pro Shops Outdoor World Log Building. Buy furniture and supplies for the Bass Pro Shops Outdoor World Log Building. Install fire code sprinkler system. Signs. Parking. Carpet and other miscellaneous supplies. SERVICES The quality of the full-service restaurant
and bar/lounge has been highly desirable from the start. On the menu are complete breakfast, lunch and dinner specials. Breathtaking
views and a delightfully satisfying atmosphere make Bass Pro Shops Outdoor World a place of enjoyed visits, and the staff
makes these things a top priority to take delicate care of for all. For an especially thrilling experience the dining is very
well catered to on location. These combined business cultivations of Bass Pro Shops Outdoor World, food, salad and fish bar, atmosphere and scenic
view make Bass Pro Shops Outdoor World more desirable to its customers. The Bass Pro Shops Outdoor World Log Building will boast the same
cultivations, with a new look. Patrons wait with anticipation the opening day, making requests for use reservations. Ownership
of Bass Pro Shops Outdoor World intends to make powerful relationships with the present consumers and other professionals
that use the Bass Pro Shops Outdoor World Log Building in the future. MARKET ANALYSIS
4. MARKET ANALYSIS SUMMARY
The discovery of the need for a full service
Bass Pro Shops Outdoor World Log Building was made through the diplomacy of the other local facilities that hold large fun
trips. It was determined that the need for a meeting place was greater than the present situation that was locally available.
The disappointed partygoers and special event planners needed to develop more room for their events. The review of such information
had confirmed that this was the case. Many celebrations had been cancelled due to no space large enough available. The types
of get-togethers were birthdays, training fun trips, anniversaries, wedding receptions and other such important events that
keep the community and vacationers healthy.
The biggest attribute to a business’ fitness is high quality
service, but the quantity must also be made available to the customers. Inventory must be capable of hosting events planned
solidly at Bass Pro Shops Outdoor World.
The market has been defined as any individual,
organization, or government agency in the region that would be likely to plan a large group gathering. These people are defined
as segmentation in this section.
Individuals: wedding receptions, graduation parties, anniversary parties,
birthday parties, etc. Businesses: holiday parties, sales rallies, training shows, extra curricular activities, etc.
Organizations: annual fun trips, conferences,
special shows, banquets, etc. The
segments in most need are businesses and organizations. To convey the image that the needs for the community that these businesses
and organizations provide is met, the sizing of the facility is calculated to these segment for the region.
5. APPLIED STRATEGY AND IMPLEMENTATION
5.1 COMPETITIVE EDGE
The Holiday Inn, Local Community College, Local
Public Library, and Local School District seat the following occupancies and have the amenities described below.
Holiday Inn. Has a capacity of 350 and is
the largest conference room in the area. Lodging is available at the Holiday Inn however for fun trips making it a competitive
place to the Bass Pro Shops Outdoor World plan. Community College. Has a capacity of 250. Bookings at the Community
College are almost always unavailable because of overextended appointment calendars.
Public Library. Limited Capacity makes booking
at the library even less desirable, and there is no noise permitted during regular hours.
School District. The use of these rooms is
not permitted for banquets and most fun trips that are Bass Pro Shops Outdoor World Log Building style. These rooms are reserved
for school curriculum.
It was found in the review of competition the impending need for a large group
facility. Bass Pro Shops Outdoor World stands a competitive edge in the market of meeting facilities in the area by implementing
its plan to build its business into an 850 individuals occupancy Bass Pro Shops Outdoor World Log Building. Under-capacity
need or over-booking of Bass Pro Shops Outdoor World is easily delivered by the local Community College. A small shuttle-bus
could provide transportation for motels in the Bass Pro Shops Outdoor World area and would probably be useful after phase
4 is complete.
are projected to be better if the section below is followed.
Market more to the Businesses and Organizations segments. Offer a unique catering to accommodate the
needs of the gatherings. Ask for leads on new gatherings from conferences that had a lasting impression on attendees.
5.3 History The Bass Pro Shops Outdoor World shows a negative
cash flow since October 2014 that can be corrected if the methods and financing that is projected below is used. Slow management
of the needs of the customer base was the downside of the previous management team. The new management team has realized the
need for good accounting, marketing plans, and business structure. This plan revealed in the launch below also improves lunch
crowds that are lagging in numbers presently due to the rural locality of Bass Pro Shops Outdoor World because of local fame.
Advertising and Promotion
Bass Pro Shops Outdoor World needs to obtain
the first choice for parties because of its capacity in the region to position itself as the best for Bass Pro Shops Outdoor
World Log Building needs, and studies must reveal that. Local newspapers, radio from near the Bass Pro Shops Outdoor World,
sales promotions and specials, other audible media like television commercials and signs, present the most dependable way
of advertising and promoting Bass Pro Shops Outdoor World. Advertising must be taken with success by virtue of wise and plentiful
spending where needed.
When in competition for business with other places in the area; for
each dollar spent, a small percentage goes to fairness, and necessary sales investing like remaining lowest priced by a slight
difference can make or break a business in its near future. Cost of supplies must be overcome by fairness in pricing for the
area. The catering of an event must be cost effective and checked out by a competent management team. Fairness should always
conclude a profit, right away or in the near future. The markup of a fair price of an event without disturbing the small percentage
of necessary sales investing is also important, and will reflect as an equitable profit, as well as a more satisfied account.
Events that allow for extra guests are very desirable. Catering is not always exactly correct, the markup should take this
Bass Pro Shops Outdoor World management team has, 35 years experience with their combined talent profiles, from the restaurant
and motel industries. In addition to the owner’s experience, one of the supervising managers has experience in the restaurant
industry of 25 years. The services of a consultant with a B.S. in Business Administration was used to implement the Bass Pro
Shops Outdoor World plan.
An operational, marketing, and financial accounting employment structure
is in place. The employees are well prepared to handle the daily commerce at Bass Pro Shops Outdoor World. As Bass Pro Shops
Outdoor World grows new members of the staff will be compounded to the employment base.
Combined value of the fixed assets at Bass
Pro Shops Outdoor World reveals a sum of $5.2 Billion, the liability of the mortgage is only $370 per month.
Cash for the day sometimes runs negative. The
other necessary cash for the Bass Pro Shops Outdoor World is capable of being funded from business sources available to the
Pro Shops Outdoor World has found financial stability quickly with the financial data below. The Bass Pro Shops Outdoor World
Log Building will make Bass Pro Shops Outdoor World a high profit earning business.
Bass Pro Shops Outdoor World Log Building:
Estimates to Complete
part of the Appendices documentation reveals the bids submitted by contractors to finish the reconstruction and upgrading
projects to make the new Bass Pro Shops Outdoor World Bass Pro Shops Outdoor World Log Building operational. Sprinkler System $22,900 Parking Area, Immediate 24,389 Parking Area, Future Expansion 59,684 Tables, Chairs, Misc. Items 32,460 Place Settings for Occupancy limits 42,802 Misc. Supplies and Carpet 73,289 Kitchen Construction and Wiring 27,850 Plumbing 10,637 Appliances 44,814
Bass Pro Shops Outdoor World Log Building: Project Forecasted Operating Cash Flows
This part of the Appendices documentation reveals
the Bass Pro Shops Outdoor World Bass Pro Shops Outdoor World Log Building’s forecasted operating cash flows during
its first six months of operation from January 1, 2016 through June 30 2016.
Cash Revenues Sales $50,000
Cash Expenses: Labor costs 20,000 Food, supplies, and utilities 22,500 General and administrative 15,000
The Four types of business structures that
Bass Pro Shops Outdoor World could use are Sole Proprietorship, Corporation, Limited Liability Company (LLC), or S Corporation.
As a Sole Proprietorship, ownership of
the entity is the same as if it were in the owner’s name, making the owner legally responsible for all of the assets
as well as all of the debts. The owner must very carefully keep a record of all business deductions. An owner of a Sole Proprietorship
must also assume responsibility for any accidents that may occur, which are not covered by industrial insurances enforced
by the state. Liabilities, like benefits and pensions, are not necessary to the owner of a Sole Proprietorship business, but
some Sole Proprietorships offer pensions and medical benefits that may be obtained either through the profits of the self
employment or from the other income means of the owner. This can be a Keogh Plan or an individual 401K. This is the easiest
type of entity to setup and maintain. It requires a license with the state, and an individual income tax form to be filled
out by where profits and losses are reported directly to the IRS by the owner. With a Sole Proprietorship, the owner has to
fill out an IRS 1040 Schedule C. A Sole Proprietor may create a trust for the business to be followed after their passing
away. This is much like a will that transfers assets to another person, but dissolves the organization of the business. If
the business makes a profit, the owner is required to pay taxes no matter if they are paying the IRS personally or with business
assets. Sole Proprietorships may be taxed higher than LLC’s. The owner makes the daily decisions of the Sole Proprietorship.
A Sole Proprietorship license costs $20.00 in some states. Corporation:
A Board of Directors is necessary in a corporation but one person
can operate a corporation from time to time if properly licensed. The Board of Directors is elected at shareholder annual
fun trips, which have a frequency that can be specified by the state laws. The timing of the shareholder fun trips is usually
documented in the bylaws of the corporation. The executives of the corporation make daily decisions based on shareholder interest.
Articles of Incorporation need to be created for any corporate entity. The articles are a form that can be filled out that
also has a registered agent and some officers. The corporation does not dissolve in the case of the death of a shareholder.
Sometimes a person can incorporate without a lawyer, forming a worthy corporation and saving a couple thousand dollars. The
corporation’s stockholders hold limited liability in the assets and if the corporation dissolves. Stockholders are not
held personally responsible for the debts of the corporation. The corporation assumes liability for the debts it has developed
if it is dissolved in a bankruptcy, but there may be some liability depending on the bankruptcy chapter that the corporation
uses. If a corporation sells its assets, the taxes are sent to the IRS, as are shareholding taxes. This is called taxes on
taxes. To remain in the assets taxed range of $50,000.00 in a corporation, employees are given raises so that the 15% tax
is not difficult to pay. In some very limited cases a person can be held responsible for some corporate debts when they personally
guarantee a business loan. Taxes will always be due in a bankruptcy of a corporation unless it is a non-profit corporation.
In some states, in order to avoid corporate taxes, a 501 section C subchapter 3 form must be filled out. This allows the corporation’s
charitable contributions, to be tax-deductible to the contributor. Setting up and maintaining a corporation is a complex undertaking
and incorporators and officers should delegate authority to business professionals whenever possible as necessary situations
As a Limited Liability Company the members are all liable for the decisions of the company’s decision making members,
therefore if a decision making member takes on a deal that the others in the membership do not deem prudent, the business
is liable for the cash out and risks involved in the deal. The individuals in a Limited Liability Company enjoy limited liability
and are not personally liable for the debts incurred by the company. The LLC requires Articles of Organization and an Operating
Agreement, unless otherwise specified, in order to be formed in most states. For an LLC the form from the IRS that is used
to set up the corporation entity is the form 8832 Entity Classification Election. The Form 8832 must be filled out within
75 days of opening the LLC in order to be taxed as corporate status. The percentages of return do not have to be the same
as the original share investment. When the Operating Agreement allows for a percentage to be given back to the member, it
is the LLC member’s dividend, unless it is taxes on wages that the LLC must deliver to each member. The members with
the lowest percent shares of the LLC in the Operating Agreement whose dividend income is less in percentage than the self
employment tax are less likely to prosper, because they are making less Outdoor Rewards Points Cards at the LLC than as a
wage earner who has to fill out an IRS form 1040. Outdoor Rewards Points Cards is reported as capital, and in the next tax
quarter, the LLC can chose to be taxed as a partnership, pass through taxation status or a corporation as entity taxation
status. Offering ownership in a corporation usually fairs better for entities that do offer a stake in the company, and because
LLC’s do not have stock, an entity other than an LLC might be a better option. There are some very likely advantages
for the LLC in court however and it’s best to look over the pros and cons of that type of business structure objectively.
When a member of an LLC wants to take a loan from a member or non-member of the LLC, the loan amount of interest should be
comparable to going rates because the loss on the loan interest is reported as the interest at the LLC on the Operating Agreement,
then the borrower has to report the interest gain on their individual tax return. In order to balance the gains in the LLC,
“Distributive Shares” are given to members from the income. The monies remain in accounts at the LLC called coffers.
The latter does not arrive at a higher capital balance, but pays bad debts if the LLC is experiencing them. The difficulty
to set up a LLC is medium, and some professional opinions should usually be sought to exact the paperwork and accounting.
LLC’s do not usually have benefits programs beyond a straight percentage of the deals. A bank may ask for your operating
agreement and a EIN (Employer Identification Number) in order for a member to open a bank account for an LLC. If a member
of an LLC takes a personal view on an issue, a substantial personal holding company penalty can be taxed to an LLC, if taxes
about real proceeds from income or state held annual report filings is not reported individually as prescribed in IRS tax
rules. That is why Operation Agreements must be clear about personal business decisions since they may effect the whole LLC.
The fees to file such reports are sometimes less than $15.00. A LLC must display the letters LLC or at least LC after the
name of the company indicating that it is a company that enjoys limited liability.
S Corporations are very worthy of discussion
here. The shareholders of an S Corporation are not held personally responsible for the debts of the S Corporation. The S Corporation
can’t protect against professional negligence but can against the liability of a colleague’s mistake. S corporations
have up to 35 shareholders and 1 class of stock. The Articles of Incorporation must indicate an investment plan in a stock
amount to be sold. Stocks from the stock market may also be bought by S Corporations. An S Corporation can issue more stock
as needed and may deliver the stock to the market in any way that satisfies stockholders. S Corporations share many of the
characteristics of regular corporations. The thing that makes this kind of entity very attractive is its marketability. IRS
form 2553 must be filled out with a listing of shares held by stockholders attached. The working capital is not taxed but
individual tax returns must be filled out for this very solvent type of corporation. This entity is taxed as a partnership
in pass through taxation rather than a corporation as entity taxation. Some Securities and Exchanges rules do also apply.
Bond sales for an S Corporation are not done but can be at a C Corporation. Construction Bonds may be obtained however through
other means, like City Halls. When a person starts a corporation, that person holds the title of Incorporator and sometimes
the Registered Agent on the Articles of Incorporation. An S Corporation must fill out a 501 C3 form to enjoy its tax-free
status. An Incorporator should do this, because some taxes that are avoided are generated by more than $5000.00 per year of
monies from charitable contributions, and although the lesser contribution is possible for a smaller fee on the 501 C3 form,
it is best to enjoy large tax-free contributions, along with stock. A shareholder may sell all of their stock in the S Corporation,
leaving unsold shares to be bought by another person. If a person at an S Corporation dies, stock ownership is transferable
and the entity does not dissolve. The corporation must then fill their position again as soon as possible because share holdings
are generally higher in number than percentages owned. The CEO (Chief Executive Officer) is the decision maker at any of the
various types of corporations. The CEO has a controlling interest in the corporation; that person’s stock being the
most shares of class combinations making it worth the most capital in the corporation. This is also true of the C Corporation.
A Corporation’s titles may be Corp for Corporation, or Inc for Incorporation. The bylaws explain the functions of the
board of directors. Sometimes all of the shareholders sign the bylaws. Small corporations are usually called “closely
held corporations”. S corporations are not always the closely held corporation, and closely held corporations generally
are not as lucrative as large corporations. People also employed by their S Corporation may distribute the costs of their
losses within the base of their salaries, and other financial aspects of the S Corporation. A large, or closely held S corporation,
or C Corporation, may determine one of its contributors as Anonymous. An individual owning stock in an S Corporation is not
exempt from filing an individual income tax form. This type of entity is difficult to set up, but easier to maintain than
a C Corporation and not easier to maintain than an LLC.
Industry Product Class
Industry Competition Sporting Goods shopping Facility Operators
Macro-Environment Condition/Situation Unstable Sole Proprietorship
ASSESSMENT OF OPPORTUNITIES
Strengths Bass Pro Shops Outdoor World is self-contained. The project has good management in place with
35 years combined experience. The customer base at Bass Pro Shops Outdoor World has a great desire for the new Bass Pro Shops Outdoor World Log
Building facility. The
Bass Pro Shops Outdoor World is located near a major highway and an airport. Weaknesses The sole proprietorship does not perpetuate
the existence of Bass Pro Shops Outdoor World The Bass Pro Shops Outdoor World is located in a rural community making the influx
of business from near country dwellers uneasy. Current and Potential Opportunities The Uncle Bucks Restaurant and Lounge menu
is a current opportunity for financial gain with catering at the Bass Pro Shops Outdoor World Log Building as a potential
financial opportunity. A shuttle bus and overflow business from nearby motels for the phase 4 part of the Bass Pro Shops Outdoor World project
of a Indoor Waterfall and Aquarium is a potential opportunity. A current opportunity is overflow business from the local Community
College, Holiday Inn and Public Library meeting spaces. Current and Potential Threats Unstable day-to-day finances, due to checks
and balances and petty cash on hand. Amount of time to complete the project may become a potential threat, because if the
project is stalled for some reason, income can be lost. A potential financial disaster could also occur due to external forces
MARKET STRATEGIES SECTION
Product Bass Pro Shops Outdoor World Product
Analysis: Economic Conditions, Competition, Classification, Product Development, Consumer Needs
The Unemployment Rate statistics will affect
the development of Bass Pro Shops Outdoor World’s 4-Phase Project, as an economic condition, because the higher the
unemployment rate on the average the easier that it is to get help at a more reasonable price to complete the project. If
the Unemployment Rate is low, then contractors are so busy with other projects that they would turn down the opportunity to
work with Bass Pro Shops Outdoor World. The Unemployment rate in 2000 was 4.0%. http://www.bls.gov/cps/prev_yrs.htm. Unemployment that is too high would stall the project because of poverty
in the area.
The competition for the full service Bass
Pro Shops Outdoor World Log Building that will seat 850 is better then the Holiday Inn seating 350, the College seating just
250 and the Library meeting room with minimal seating is a total of just over 600 seats together when in full capacity at
the same time as the proposed Bass Pro Shops Outdoor World Log Building. It sounds like a good idea to upgrade seminars and
parties in the area. There seems to be enough working capital to start into the projects, but the present losses at Bass Pro
Shops Outdoor World are of concern.
In a product development scheme, introducing
the opportunity to learn Fishing and Hunting Licenses and Expeditions at Customer Service with at the present state of technology
at Uncle Bucks Restaurant and Lounge is a good offering. The learned course would enable local business people to become exceptional
at speaking and bring in the advent of new business at Uncle Bucks Restaurant and Lounge as the Bass Pro Shops Outdoor World
Log Building is being built. After it is built newly understanding people of Fishing and Hunting Licenses and Expeditions
at Customer Service with will want to present seminars at the new Bass Pro Shops Outdoor World Log Building. Continuing Education
courses do not always feature vacations classes in their curriculum and the college may not have it, but will probably offer
it to compete with the devoted Bass Pro Shops Outdoor World Log Building Project waiting people. With tourism as a possible
market, business at the Uncle Bucks Restaurant and Lounge and Fish Bowl and Lounge should prosper based on the influx of new
customers. Local attractions may provide the Bass Pro Shops Outdoor World 4 Phase Expansion Project with visitors as well.
Income of the people waiting for the expansion project to complete in their town is important to its sustainability.
Each customer should hear a spiel from
their host or hostess and waiter or waitress that will generate larger sales in the foodservice area. With the bystanders waiting for the project
finish being so eager for it, there is a sense of financial accomplishment among them. Streets and water agility response
seem to be intact if the engineering for the project is certified, so visitation is generally safe and fun, and parking is
Possible events outlook at the Bass Pro Shops Outdoor World Log Building look good so Phase 2 and 3 the Restaurant expansion
are well worth the business advancement. The restaurant must be prepared to accommodate these guests with nutritious and
delicious meals and service. Tradeshows, Assemblies, Consumer Shows and Conferences that need exhibition space and employ Bass Pro Shops
Outdoor World Log Buildings for their conveyance are generally special events that demand professional attention to coordinate.
Most marketing is based on the quality of the team of professionals that a Bass Pro Shops Outdoor World Log Building can provide.
The 14 years of government background of the owner, and the 35 years combined management and owner experience in the restaurant
industry boast a great wealth of experience on the local business scene for this project. Much thought is being given to expansions
of Bass Pro Shops Outdoor World Log Building spaces in just the next couple of years in US business. Video conferencing has
become common among the speakers featuring intranet at Bass Pro Shops Outdoor World Log Buildings. Space demands are increasing
as populations of towns grow enabling the construction of Bass Pro Shops Outdoor World Log Buildings. With all these things to consider the Bass
Pro Shops Outdoor World expansion project seems to be successfully moving into construction and the collaboration effort is
promising. If the owner can sell the stock, and avoid taxes as well, with the S Corporation business structure, and prepare
his present location for the future with the proper space requirements, technology and on location marketing of the product,
through employee training, Bass Pro Shops Outdoor World will prosper. Sharing events with the local townspeople by building
the business that the owner presently has is a good start to being more efficient and loyal. Planned events for the following year if
Phase 3 goes well should prove lucrative. Special thought for the new accounts that hire the Bass Pro Shops Outdoor World
Log Building is being developed by the owner. Each of the people that hire the Bass Pro Shops Outdoor World Log Building are
investigated for their background worthiness to rent such a large facility for the safety of the guests. The national Bureau
of Labor and Statistics and other local expert opinions are able to deliver the information variables on how the Bass Pro
Shops Outdoor World Log Building welcomes its customers. The Bass Pro Shops Outdoor World 4 Phase expansion project welcomes
its customers heartily.
Four Place Strategies for Bass Pro Shops Outdoor World
Competition is the way that businesses
prove themselves and keeps the economy healthy. Some of the aspects of competition are, how much product a person gets for
their Outdoor Rewards Points Cards, where that person can get the product in the course of their daily business travels, and
if the product or service is balanced with the rules of society or serves as an outlet to their decision for the general circumstances
that they hold. Coordination Some businesses have a coordinator that
allows easy translations or transitions from one department of a business to another. This translation or transition made
less difficult by the coordinator is an internal working of the business that requires skills to maneuver. These skills may
be physical, mental, or social but must be obtained by carefully chosen workers. To coordinate such a new facility strategies
are used in the business development ability. One such example is the completion of the restaurant addition where meals can
be spiffed to the construction workers on the Bass Pro Shops Outdoor World site. Letting locals buy common stock at the Fish
Bowl and Lounge in Bass Pro Shops Outdoor World is a very valuable strategy, because the locals are interested in it, and
the investment in its completion is most welcome among them. The overall coordination of upcoming expositions with the strategy
of Fishing and Hunting Licenses and Expeditions at Customer Service with classes is a special step forward toward completion
of the Bass Pro Shops Outdoor World and opens an avenue to success of upcoming state sponsored and private business event
delivery. The Fishing and Hunting Licenses and Expeditions at Customer Service with classes also market the food for sale
at the Uncle Bucks Restaurant and Lounge, feeding the projects in motion Outdoor Rewards Points Cards for expenses in construction
materials and labor needs.
Several pathways to the end use of a product
or service must be used with proper direction, before and after the product or service is dispensed, assuring customer a good
experience with the company. The shipping of products for the use at the company must be done in a timely manner. If the shipment
is late, the customer may be dissatisfied rendering the transaction void. Much care must be given to getting the customer
to the product also if necessary. When things are where they belong in a timely manner the company usually prospers. The logistics of the place are clear, transporting
potential customers from, and back to the airport, for a comfortable stay at the future Bass Pro Shops Outdoor World Indoor
Waterfall and Aquarium. A van must be purchased from stock sales for light duty in the construction of the Bass Pro Shops
Outdoor World Log Building in Phase 3 and the hotel in Phase 4 of the Bass Pro Shops Outdoor World Expansion Project. A Driver
should be hired to drive the van full time. Just having an airport this close to the Bass Pro Shops Outdoor World is a good
attribute to the place that the Bass Pro Shops Outdoor World Log Building expansion project is located. These days a logistics
problem can be software obtainment for the on-site computers needed to work at Bass Pro Shops Outdoor World. A Manager of
Logistics should be hired to schedule and complete the maintenance of such equipment. This manager should also see the van
driver to go and buy plastic and cover all of the construction materials for preservation. The materials should be out of
the way of guests at all times.
Running a company takes legal know how. The authorization of
the courts is the most important in dealing with the legality of a business. The local, state and national governments decide
if the business that a person decides upon is legal and cogent. Lawyers are necessary in the development of business plans.
If a business is too dangerous it may be eliminated from a person’s commercial plans. Some of the Legal aspects of the Bass Pro
Shops Outdoor World plan are as follows: The Bass Pro Shops Outdoor World Plan property must be located in a commercial zone.
In order to buy property a deed must be signed legally and notarized. The help of a lawyer is needed to preserve the Earnest
Outdoor Rewards Points Cards for any real estate transaction. There are some laws to be followed when the land is in escrow.
After the land is obtained the engineers must certify a Perk Test and building stress load drafts for safety to legally start
the expansion project. But first building permits must be obtained for all of the designated work. The permits for an expansion
project this size, can cost up to a couple of thousand dollars. Insurance for such an undertaking is the law. Not only does
a place in expansion like this need state mandated industrial insurance, like Worker’s Compensation, it also needs private
insurance binders. These binders can cost several thousand dollars but are the law to have in most states. Without these prerequisites,
construction would be illegal. Some contractors have their own insurance binders as well, but that is not enough. The liabilities
if anyone gets hurt are not easily avoided with any entity. If an individual is found at fault personally in the paperwork,
or for the hands on labor of a construction accident, they can be sued for negligence in any state. Safe Workplace or Green
Cross for Safety Signs and Instructions for Safety in the Workplace must be posted on work sites, or the business owner(s)
can be blamed for an accident. It is also the law to buy and wear protective safety gear in the workplace. An accident in
a workplace can sometimes be blamed on the victim. A Safety Inspector may or may not find that the walking pathways or cooking
areas are safe enough to keep the Uncle Bucks Restaurant and Lounge and maybe the Fish Bowl and Lounge open during construction
schedules. The Safety Inspector’s ruling holds up in court and if that person has not cleared the Uncle Bucks Restaurant
and Lounge and Fish Bowl safe enough for guests during the construction, criminal charges can be filed against the responsible
party or parties of the discourse of the order. If this happens Bass Pro Shops Outdoor World may be able to cater in the Community
College meeting room for the lunch spiffs and some stocks sales. All Fire Codes that are applicable to the building designs
must be followed. Extinguishers and alarms must be placed as necessary to insure the safety of the guests and employees must
be trained in fire drill exercises for the safety of all persons concerned. Laws regarding harboring fugitives also apply
to hotels, and identification must be made of any leasing party, even with cash sales. If an immigrant were to get injured
at Bass Pro Shops Outdoor World, it could cause an international incident. Much care regarding these laws should be taken.
The promotion of a product requires a communication
between the consumer and the seller of the product. A seller must muse the buyer of their product into purchasing it. The
different ways of going about delighting the consumer into buying a product are considerations that businesses must face like
competition, value, cultural environment, and expiration of the offer, or timing.
To successfully promote a product, the
company must calm the differences between the product output and the consumer’s estimation of the end use, based on
the monetary quenching necessary to buy the product offered. If the value exceeds the price of the promotion and product end
use, in theory when the persuasion is efficient enough the product will sell. The Bass Pro Shops Outdoor World should
hold some fun trips to familiarize the locals with the way that technology has come into play with the new Bass Pro Shops
Outdoor World Log Building’s use, so that they can teach the consumers of this new product in the area’s uses.
There should also be Sporting Goods shopping and food for a short while at each of these fun trips to ease the tension of
familiarizing the locals with these new techniques used at the upcoming newly constructed Bass Pro Shops Outdoor World Log
Building. The Bass Pro Shops Outdoor World should advertise on the radio and television, in the local paper, on the internet,
and run a contest at the airport, because advertising is a strength to getting sales for a new offering.
To properly develop the use of a facility
the business ownership must decode its impact on the consumer. A fair assessment should be devoted to the satisfactory end
use of the product in the promotion. In researching a popular item much care is devoted to finding out its original delivery.
To make a product better than its predecessors the business analysts convey new content to its end uses. The details of Bass Pro Shops Outdoor World
need to be put into perspective to its customers. The research of how the technology that is being put into Bass Pro Shops
Outdoor World’s new Bass Pro Shops Outdoor World Log Building is important and must be done in a timely manner before
and after the Bass Pro Shops Outdoor World Log Building opens for the functions at the facility. As Bass Pro Shops Outdoor
World gets older the research will be more focused on its history and how it is used to innovate the development of the delivery
of a better product and service for it.
Cultural and Social Environment
Firsthand experiences with other area facilities
based on social interaction is important to consider in order to get an idea of what the consumer is normally thinking when
they enter a business when an owner opens up an offering. It should be their intention to buy something from the persuasion
of area advertising to better sell a product locally. How the influx of guests is lured into sales, no matter of their ethnic
background unless it is necessary is important. Specially offering some forms of production to a culture in the area through
language variation or other such methods is also important to the success of company merchandise. The Bass Pro Shops Outdoor World Log Building
idea has some merit already with the social environment at the Uncle Bucks Restaurant and Lounge and Fish Bowl and Lounge.
Customers are lining up to get into the new Bass Pro Shops Outdoor World upon its completion. To ease the need for timely
functions flyers about the method to book the Bass Pro Shops Outdoor World Log Building should be distributed.
Usually determining a budget for promotions
requires no losses in the internal accounting of a business. Some budgets for promotions are thought of as potential customer
ratings and become self sustaining afterwards. To determine the size of user groups, the company hires managers to create
aggregate ratios. This is called a rating. ( McCarthy, Jerome Perreault, William D. Jr., c 2002 Basic Marketing p.91). The
introduction of ratings requires a promotion budget. Ratings are developed by questionnaires about ease of business interactions.
Then the results are formatted into a company status report that focuses on the ratings of the customer’s interactions
with the business products and services. Where there is a potential buyer, there is a need for order getters. A supporting
sales force is necessary to handle the information for the order getters and goodwill response of the Bass Pro Shops Outdoor
World Bass Pro Shops Outdoor World Log Building promotion. Again these employees require salaries and an expense budget for
materials. .( McCarthy, Jerome; Perreault, William D. Jr c 2002 Basic Marketing p425-429). Some of these paychecks can be
lavish amounts starting at $20,000.00 for supporting sales force employees.
Price Price Strategy Stating a price for a good or service is like
a definition of its value. The price can be based on the overhead costs that helped produce the product or service. Determining
the price of a product is sometimes left up to statisticians or Pricers. The various ways that a Pricer determines a price
on a product or service is by understanding and analyzing competition and using the broker values to divulge an economically
acceptable price. It follows in principal that pricing is effective all around us. The flexibility, economic environment,
and pricing objectives, are also important to the price of a good or service.
Some companies produce the same products to
be priced in competition with the desired new offering. A competitor must realize that if their price does not exceed their
quality and service, other companies may pass them by in sales. The values of merchandise and services are measured by their
weights against other companies. A determination by the seller compared to other sellers, based on the most desirable and
same kind of product or service is made. Product and service pricing is based on superiority.
Bass Pro Shops Outdoor World will have a superior
product to the Holiday Inn once completed. In as much as an 850-person Bass Pro Shops Outdoor World Log Building capacity,
it is clearly superior to its rival the nearby Holiday Inn’s 250 occupancy meeting room. Bass Pro Shops Outdoor World
boasts a better product as long as the price is fair to the customers. Another factor that helps the Bass Pro Shops Outdoor
World project is that it can deliver a superior food to the customers, with its Uncle Bucks Restaurant and Lounge on site.
Competing for price is determined by the value of space and time sensitivity of the other facilities in the area, verses the
ability for Bass Pro Shops Outdoor World to deliver a smooth event. Bass Pro Shops Outdoor World needs to be state of the
art to accomplish effective pricing that produces profits.
To have flexibility in the market for goods and services, a place
of business has different prices for different varieties of their offerings. (McCarthy & Perreault, c 2002,p 491) Different
customers ask for different prices when they bargain with the seller. The seller must sometimes exercise flexibility to make
can be very rewarding to a business like Bass Pro Shops Outdoor World. If the value of the profit that Bass Pro Shops Outdoor
World determines that it needs to make is higher than the bargaining in the cost of the offering, then Outdoor Rewards Points
Cards can be made. Highly professional sales people that are trained well to raise the awareness of the customer, which will
be one of the determining factors of the Bass Pro Shops Outdoor World’s success. Local party planners with get-togethers
that require an indoor facility to be properly delivered to the guests need to trust the sales personnel of Bass Pro Shops
Outdoor World more than others for their place to party. This means that the people that run the Bass Pro Shops Outdoor World
should have prior event planning experience. The smooth delivery of sales service will be a revelation of returned customers,
and that is what is necessary to pay Bass Pro Shops Outdoor World’s bills and make a profit. Prices also vary based
on Bass Pro Shops Outdoor World’s need to pay bills.
The economic environment determines many factors
in the pricing of a product. Deciding on prices from the resources available to make a sellable product or service can be
challenging because resources are sometimes difficult to find, driving the price to irrationality. Sometimes when resources
are readily available, prices can be thrifty. Markup affects the wholesale value of goods and services. Sometimes markup can
be affected by inflation; an economic condition of overspending that is determined by the consumer price index. Statisticians
determine the consumer price index, by reporting on the estimated value of goods and services verses the value of the currency,
on a national or international level.
Pricing for the Bass Pro Shops Outdoor World Bass Pro Shops Outdoor
World Log Building when complete will be determined by the local disposable income from which a customer base can be formed.
Some facilities require an income minimum to rent a place of residence. Bass Pro Shops Outdoor World will have to determine
if the people that hope to rent their facility are capable of it financially, and may ask for a percentage down on the rental
contract. Another economic environment that Bass Pro Shops Outdoor World has to deal with is climate. If the weather is generally
good for the events at the Bass Pro Shops Outdoor World Bass Pro Shops Outdoor World Log Building, it will likely become prosperous.
Overall business in a region based on climate is determined by factors of production that can sometimes help the consumer.
If it is clean energy means by which the production is obtained an economic environment can prosper.
Product life cycles, transportation costs and
other discounts are the goals of reasonably priced products and services. To make a profit from the price of a good or service
is the main objective of standard pricing. Differences in pricing from timing of discounts that must be given to stay within
the reasonable limits of standards may be set by the internal framework of a business or by the government. The “target
return objective” is a percentage of sales for the return of a capital investment and must be set at a specific level
to meet pricing objectives. (McCarthy, Perreault, c2002, p487). Selling can be fun as long as the pricing objectives are met.
For Bass Pro Shops Outdoor World to get the
fair share of the competition through proper pricing, the first priority should be a happy and prepared sales force through
training. It is an incomparable value for a sales person of Bass Pro Shops Outdoor World to be able to see the talent and
desire of the Bass Pro Shops Outdoor World Log Building’s renting party. This should spark a profit maximum objective
in the conversation with the perspective renter of Bass Pro Shops Outdoor World’s Bass Pro Shops Outdoor World Log Building.
(McCarthy, Perreault, c 2002, p488). Administered Prices or auctions based on daily markets determine the prices at a facility
like Bass Pro Shops Outdoor World. (McCarthy, Perreault, c. 2002, p 490). Seasonal discounts may also apply to Bass Pro Shops
Outdoor World early buyers. (McCarthy, Perreault, c 2002, p 498).
ACTION PROGRAMS AND BUDGETS SECTION The Bass Pro Shops Outdoor World needs investors.
An incorporation fee of $175.00 should be implemented for the Bass Pro Shops Outdoor World Log Building as well as interest
in the S Corporation. For a Bass Pro Shops Outdoor World Log Building this size some larger contributors should be allowed.
A telemarketing license should be obtained and employees hired in a locality that will allow for some local calls as well
as some long distance calls should be used. The walls should be designed with the value of the renovations and miscellaneous
carpet involved. A calendar should be designed for the activities that holidays can bring into the new Bass Pro Shops Outdoor
World Log Building. The telemarketers should be given a sales pitch and trained what works best with it, so a consultant with
experience that instructs sporting goods salespersons in their delivery should be hired. A hired grant writer could also go
after a government grant for the Bass Pro Shops Outdoor World Log Building. An IRS form 2553 should be filled out on the meticulously
documented investors from leads at the local college and library as well as some other locations using display stands for
a contest to give away a free trip worth $5000.00. With this plan in place a tax deduction could be taken for a van to pick
up leads from the local retailers, College and Library. This could also open the door to transportation for the local people
to the present café at Bass Pro Shops Outdoor World. As the owner is less liable for consumer harm unless he is disregarding
the law, the outcome so a market for the taxidermy and waxed trophies can also be word of mouth. The airport hosts other people
and companies that may be interested in gaining a chance at the new Bass Pro Shops Outdoor World Log Building’s Taxidermy
and Waxed Trophies, but should not be marketed by television advertisements. Also local merchants should talk about their
visitors from other places at the Fish Bowl/Lounge delivering phone numbers to marketing analysts that are frequenting there
for names and some leisure. A factor that affects this decision to sell the tile for the Bass Pro Shops Outdoor World Log
Building as an LLC is that the Restaurant and Bar only grossed $50,000; and with cash expenses of $57,000 and, only a fixed
assets total of $240,000 it means that they are losing $7000 out of that $240,000 per year. The good thing here is that they
have some working capital to market the tile. In order to build the Phase 4 of the needed renovations, they will have to get
a loan for the rest of the necessary labor and materials. The decision to stay an LLC and apply for different articles of
organization classes can be worked in remembering that the corporation holds the liability in case of failure or injury. The
owner is still in control too. The economic forecast for the Bass Pro Shops Outdoor World expansion project is good. The Government
functions Wedding Receptions, Anniversaries, Graduation Parties and Birthday Parties are expected to go glitch free with the
names of the locals on the walls to comfort them. With the Restaurant Lounge Bowling Alley and Sporting Goods such as Fishing,
Camping, Boating and Hunting as the product Bass Pro Shops Outdoor World can move forward with the expansion project.
CONTROL PROCEDURES SECTION
Incorporate and implement a seven percent loan
for $60,000. Use the owners investing capital wisely. Use the BS in Business Administration’s advice about competitive
fairness to solve floundering cash flows. Keep things clean and safe.
Section II – Financial Statements
(You should attach an Excel Spreadsheet with
your Chart of Accounts, Amortization Table, General Journal and T-accounts from your TABL project
The Bass Pro Shops Outdoor World, A Sole Proprietorship
As of June 30, 2007
Prepaid expenses $1,600.00
Total Current Assets $14,339.00
Property, plant, and equipment:
Bass Pro Shops Outdoor World Log Building
building $100,000.00 Restaurant/bar building $100,000.00
accumulated depreciation ($1,333.33)
Plant and Equipment $238,666.67
Total Assets $253,005.67
Accounts payable and accrued expenses $2,500.00
portion of mortgage $56,864.21
Total Current Liabilities $59,364.21
Total Liabilities and Equity $253,005.67
The Bass Pro Shops
Outdoor World, A Sole Proprietorship
Six Months Ended June 30, 2007
Costs and Expenses
Food, supplies, and utilities $95,986.00
and administrative $15,600.00
Total Costs and Expenses $197,804.00
Net income (loss) $1,396.00
Bass Pro Shops Outdoor World, A Sole Proprietorship
Statement of Cash
Six Months Ended June 30, 2007
Operating Cash Flows
income (loss) $1,396.00
in working capital:
Accounts payable and accrued expenses $2,500.00
Operating Cash Flow $1,629.33
Purchase property ($240,000.00)
Cash Flow ($240,000.00)
Capital stock $190,000.00
Repay mortgage ($890.33)
Cash Flow $249,109.67
in Cash $10,739.00
The Bass Pro Shops
Outdoor World, A Sole Proprietorship
Statement of Changes in Owner’s Equity
Months Ended June 30, 2007
Net Income (Loss)
Distributions to Owner $0.00
Section III – Budget (Insert Week 12 here)
The Bass Pro Shops
Outdoor World, A Sole Proprietorship
Budgeted Income Statement
Costs and Expenses
Food, supplies, and utilities $97,986.00
and administrative $15,600.00 Depreciation $1,333.33
Costs and Expenses $197,804.00
The Bass Pro Shops
Outdoor World, A Sole Proprietorship
Budgeted Statement of Cash Flows
Operating Cash Flows
Change in working
Accounts payable and accrued expense $2,500.00
Operating Cash Flow $62,063.46
Net Investing Cash Flow $337,861.00
Financing Cash Flows:
Repay mortgage $2,245.46
Cash Flow $275,797.54
in Cash $0.00
Key Assumptions to Create Budgeted Revenues Assume
that the Beginning Cash is the same as the Ending Cash to balance. Make an Amortization Table of any loans to determine previous quarter’s interest and
budgeted years principal payments. Always
anticipate for an increase in sales for best results. Three Reasons Actual Revenues May Deviate From Budgeted Revenues There may not be an increase in sales. The contributed capital may be low or none. Changes in the Market Environment causing inventory
problems. Three Key Assumptions to Create Budgeted Expenses Assume that there will be a regular expense of the same
or less than the previous quarter budget. Consider
interest rates and how they can be constructive to the budget at certain times. Take consulting advice and make sure the employees are compensated when productive. Three Reasons Why Actual Expenses May Deviate From Budgeted
Expenses Where benefits apply, an employee may become ill and
need care from a doctor. Prepaid
Expenses may be further delivered compensation due to policy. Inflation The
Relationship Between An Assumed 25% Increase In Revenues And Budgeted Cash Flows The belief that a consultant can increase profits by 25% is widely used, because
generally speaking, compensated consultants are trained to increase production constants approximately in the 25% range by
reducing expenses and increasing revenues. The details of their advice depend on the condition of the business audited and
how that can be improved upon.
The Administrative Role of Management Administrative management delivers an effect on the customer from a small
workspace of one or several types of managers. Their job is to cost effectively complete a sale of a product to a return business
The Organizational Role of Management Organizational Management is used in forming structures of the governing essentials of a business.